About Us

     Import Face-Off (IFO) originated in 2001 and is the largest, continually running national Import show and race series in the U.S. (40+ events from coast to coast annually).  Our 500th event was in March, 2021!  The series pays out $300,000+ in cash and trophies a year ($4 million+ since IFO's origin).  Much more than just a race and show, IFO is a lifestyle event that follows current market trends. All together, series activities include: meet, car/truck/bike show, 1/4 mile drag racing, stereo crank it up contest, model expo, burnout contest, DJs, drifting, low car limbo, 2 step competition, and vendors. Don't miss the next IFO that comes to your area! 

A FACE TO THE NAME 

     My name is Cliff Wallace and I am an LSU alum (Geaux Tigers) from Baton Rouge, Louisiana. I founded IFO in 2001 when I was 22 years old. At the time, I was not a promoter, but a Medical Technologist who happened to also be a casual car enthusiast.  I owned a supercharged, nitrous Acura Integra that ran 12s in the quarter mile which was somewhat fast in those days.  The local Import enthusiasts and I were tired of only bracket racing for trophies against domestics every weekend at the local drag strip.  Since the track would never host an Import event, I decided to step up, rent the track out, and host one myself.  I risked every penny of my savings into the event for track rental and winner payouts.  The first IFO flier was actually a picture collage I glued together and printed off the copy machine at the hospital where I worked.  On race day the weather called for a 70% chance of rain, so I was a nervous wreck!  All of my money and hard work could all be for nothing and IFO was looking to only be a dream. Despite the bad weather and to everyone's surprise, 1900+ attended the first event! In 2008 I quit my day job as a Medical Technologist and took on promotions full time. IFO has since grown from a small, local race in South Louisiana to the largest touring Import series in the nation with 100k+ through the gates annually!

     IFO staff members include Richard Wong, Jerron Warren, Danny Holsomback, Oliver Long, Micah Peavy, Cliff Parvin, Aaron Lopez, and Keegan Macy. The main reason IFO has succeeded while other Import tours have failed is because it is run by true Import enthusiasts. IFO is not some big corporate structure that is out of touch with the scene. We never worked for the media and we were never professional racers. We are regular, every day car enthusiasts and even now, you will still see us attending meets, socializing in online groups, and competing at other events. We are very personable and devoted to providing quality, sportsman level events from coast to coast, not just in our home state. Feel free to introduce yourself to us at any IFO event.  
 

Thank you for supporting us, 

Cliff Wallace, Owner 

Hybrid Entertainment (BBB accredited with A+ rating)

Cliff@ImportFaceOff.net

Ph: 225-247-RACE (7223)